Real Estate Tech

Whether you choose to do your real estate marketing online or offline, one thing does not change – the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your real estate business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals.

This post will examine the importance of combining email marketing with other types of marketing to create a successful, multi-tiered marketing strategy, and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as websites, commenting on real estate blogs (like this one ), placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website.

Popular Email Marketing Companies

• Mail Chimp – Completely FREE up to 500 Contacts
• Constant Contact
• iContact

While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for shopping for homes or locating real estate agents.

Popular marketing strategies to combine with email marketing include banner ads and commenting on blogs. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your real estate services, purchase banner ad space on websites which may be of interest to your potential clients and participate on real estate related websites where you can earn the respect and pique the interest of potential clients.

Popular Local Real Estate Blogs for Commenting

• Eastside Bubble
• DowntownBellevue.com
• Eastside Real Estate Buzz

Even if your potential clients are not currently looking to buy or sell a home, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy.

However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking clients to answer survey questions and provide information such as how they learned about you and your real estate business.